Internet promotion and SEO

“White hat registration” package

• SEO (Search Engine Optimisation) of your website - HTML template, CMS settings, robots.txt, keywords, meta tags, XML sitemap etc - everything would be optimised to improve the indexing of your website by search engine spider bots and increase the amount of interested visitors.
• Registration in directories
  Manual and very accurate registration in 15 000 directories. Nowadays the manual registration using the databases of so called “white” directories is one of the most effective ways of website promotion when you are looking for a stable and long term effect.
• What are the “white” directories? These are serious directories with their content filtered by administrator and who provide a free direct link to your website if you follow their rules and post it in appropriate category. An example of such directory is DMOZ by Google. It is almost impossible to perform registration in such directories automatically using various submission software, as there are usually different protection mechanisms such as captcha and manual check by an administrator.
• Titles and description writing
  Included is creation of 1000 titles and 200 descriptions following the keywords of your website.
• e-mail mailing
  It is normal that after submitting your website to hundreds of directories, the e-mail left during the registration will be hit by thousands of e-mails consisting of spam but also of mails from directories’ administrators and robots. You have to read all these mails and reply or follow a link where necessary in order to confirm your registration. We register a separate e-mail to work with these letters and take care of all mailing. The login and password are supplied with the report so that you may check the mailbox if you wish so.

Result: “White” directories registration results in hundreds of direct links pointing to your website.

Consequently, search engines will increase the rating (e.g. Google PageRank) of your website and therefore its place in search results will become closer to the top (depending on competition level).

More visitors will come to your website from search engines especially if your website has a lot of unique content (copy).

As an additional beneficial effect will be a flow of visitors coming directly from directories despite this is hasn’t been the main reason for registration.

Our company works with best database keepers and registrars always keeping the quality of the services on a high level. The effect of such registration usually reaches its paramount in about 1.5-2 months after the registration and keeps for a long time (months and years).

In contrast to other, quickly coming to naught, means of internet promotion, in current case you pay once but obtain an increasing flow of visitors.

Optionally offered is an additional subscriber’s service: new directories appear every month and being a subscriber of our white hat submission service you make sure that your website is being added to each directory which is very effective as your link will appear in the first positions and will have more time to be indexed by search bots.

“Context” package

This package is oriented at e-commerce businesses continuously selling over internet. In current case the increase in sales is guaranteed as carefully set context advertisement is used. Basic price is $100 for analysis and campaign development. After the analysis stage the monthly budget of the campaign would be estimated and we start to work on monthly payment basis. A recommended term for a context advertisement campaign is 6 months. You have a freedom to stop or restart the campaign at any time. The tracking tools are provided.

Included in the package are:

• Case study
  Competition analysis, keyword and keyphrase selection according to your case and competitive situation, aimed to attract the flow of focus group customers to your website while keeping the click costs low.
• After analysis is finished the Excel spreadsheet is created containing a monthly budget estimation - a list of recommended search phrases and daily advertisement cost on these requests. See also travel agency context advertisement budget estimate example, created by us for a UK based travel agent company.
• Technical setup
  According to budget estimation we set up the campaigns technically in the context advertisement services of the chosen search engines (such as Google Adsense) and transfer the funds to these systems.
• Advertisement campaign management and tracking of results
  We control and manage the campaigns on a daily basis. The flow of visitors and competitive situation is being reanalysed and we make appropriate changes to the campaign settings if necessary. Additional tracking tools are available to install on your website in order to determine the number of visitors brought by our campaign and their conversion rate.

Result: As results of preliminary analysis you will be offered to choose between multiple options based on different monthly budgets. Depending on the budget and competitive situation, it is possible to achieve 500-1000 buying visitors during the first month. The immediate effect is an advantage of current method. Starting with first days of the campaign you will notice the effect.

“Total” package

Combines the “White registration” and “Context” packages, as well as a more thorough preliminary analysis and additional means for the improved effect. It would be necessary to make changes to your website (copy, code, structure) following our recommendations to achieve better effect.

In addition to “White hat registration” and “Context” packages a complete preliminary anylysis is performed including:

• Code errors (HTML, Javascript, CSS).
• Content errors (texts and headers not perfect from the point of view of SEO)
• Pages and links structure
• Search engine ranking, keywords
• External links and links that link to website

In addition to “white” directories registration a question is studied if it would be beneficial to purchase paid links, register using various directories databases etc.

The strategy of link building is planned and realized.

A possibility of using additional technologies for better effect on attracting focus visitors to your website such as: blog (including automated feeding) installation, using various informers with automatically imported content, writing articles and other serious methods for internet promotion are studied.

During the advertisement campaing after fixing the errors on your website the context advertisement campaing is launched simultaneously with the directories submission and other long-term prospective jobs. Thus you receive a traffic of buying visitors paying back your investments into promotion while simultaneously improving the ranking in prospective. For example, after the six months campaign after context advertisement no longer gives effect you may see that the flow of visitors remains high nevertheless thanks to directories submission and SEO improvements made by us earlier.