iPhone applications marketing

We see this even today with Mac products. Too many developers think that advertising and marketing is a waste of time, or only consider it an afterthought to creating a product. They consider that sending a press release to assorted Mac news outlets is a viable marketing campaign.

“Marketing iPhone apps shouldn’t just be a field of dreams“, Peter Cohen, macworld.com

Having a tremendous experience in making all sorts of iPhone apps for our customers and having a good experience of making and launching own iPhone apps, here at Injoit we understand how important the marketing is for making your “killer app” actually a best selling in the Apple Store.

Our iPhone application marketers are people with a serious background in SEO and online marketing allowing us to offer services of full scope marketing for your iPhone applications selling (or being distributed for free) at Apple Store.

Some of our services:

• Working with blogs and online magazines devoted to technical news, gadgets, all things iPhone and Mac
• Press releases - writing and submitting
• Article writing
• Creating, managing and promoting the website or a blog for your application (Wordpress platform) - includes all effective SEO methods
• Pricing and marketing advice
• Viral marketing
• Youtube marketing
• Social bookmarking systems marketing
• Interactive development - build up the interest even before the release date - check a blog our client made about developing his iPhone game with us - www.icombat.com
• Blogging and social networking platforms

These are some of the methods we use. Please describe your application and current marketing status in brief and send to us along with NDA if necessary and we’ll be able to propose a marketing campaign for your iPhone application and give you a free quote on this. For our e-mails and other means of contacts please check the contact us page.

UPDATE:

Some details on what channels and tools we use for the iPhone app marketing package:

App store summary

Summary text is very important and affects your sales directly. We can write the summary for you or consult on how to write the selling text.

Press release (writing and submission)

Press release copy write + submit to:
news and press release services
social bookmarking websites (more than 30 services)
iPhone and technical review blogs, bloggers (Gizmodo, Techcrunch, GigaOM) and review sites Touch Arcade, 148Apps, Pocket Gamer.

Social networking presence

Create social networking presence for your applications.
Includes creating and managing groups and adding materials about application and its updates.

1. Twitter
2. Facebook
3. Myspace
4. Youtube (including filming the presentational video)

Forums and other channels

TouchArcade forum, iPhoneDevSDK

Your website and blog

We set up a fully customizable website powered with Wordpress (means ease of use, visual editor, great SEO, widgets, plugins and other benefits for you) which allows easy publishing of informational pages and blog entries.

An example of a good presentational website of such kind is a website of iCombat game developed by us.

Your blog/website can be a great sales point too. Having a great experience in SEO/SEM we are ready to perform a full scope online promotion package of works including SEO for your content and Wordpress templates, registration with ‘white’ directories and social bookmarking engines, Google Adwords campaigns and links buying. The top Google rankings in your desired categories are guaranteed - but the budget will vary depending on competition and also this would take time.

Analytics

These are important for you to track the sales and usage of your app and to adjust the marketing and prepare updates accordingly. Recommended by our client Miguel, a publisher of iCombat game: (also you may want to check a great article of his - Marketing iPhone apps in a multichannel world)

• User downloads - iTunes Connect - Heartbeat App or AppViz (super easy to use but less flexible than Heartbeat)
• Usage behavior - Pinch Media - gives you uniques, geo data, version & device stats, as well as unique data by action in your App (very cool)
• App ranking - AppRanking by Michael Dorn or Mobclix

These are some of the tools we use and things we do to market your iPhone app. The pricing depends on volume and the proposal will be customized for your current project - so please contact us with details to get a proposal for your case.