This is a note we send to our customers when we create their websites based on Wordpress as a content management system. The note makes customers aware of SEO issues.
These are the issues we need to consider for the correct basic SEO (Search Engine Optimisation) of the /blah-blah/ website. Please take a note of these issues listed below and confirm or modify our proposed meta tags for keywords and site description.
1) Titles.
Correct page titles is the most important thing at the website. It is important that page titles contain the keywords which you think the users might type in Google to find your website. Also it is important that each page has a unique title which corresponds to its content and is again, rich in targeted keywords.
We had set up the CMS (content management system) so that there is a constant title “/blah-blah/” at each page + unique title of the each page
which you modify when you edit the page’s title via CMS admin panel.
So the main thing is done, please let us know if main (constant) part of the title should be changed and please keep in mind SEO principles when creating new pages or editing the ‘Title’ fields of the existing pages.
2) Ping services.
Your CMS we have installed is equipped with Ping services which inform special web servers when you add or edit a page. Those servers in turn inform search engines that particular content should be reindexed. This ensures an instant indexing and is very good for search engines.
3) URLs (page addresses)
You CMS we have installed is equipped with the automated SEO friendly URLs generator. The page name and therefore www address is based on its title. So when you create a page named Medical Equipment Components, the address is automatically generated to be like this:
/blah-blah/
this is a good thing for search engines.
The same idea as with titles, please keep in mind SEO principles and try to add useful keywords into page titles.
You may manually edit the URL of the page: find ‘Permalink’ under page title field while editing the page and click “Edit” to the right of it.
4) Meta tags - descriptions and keywords.
These are inserted into HTML header of the page. Search engines don’t pay much attention to meta tags compared to titles but still these are useful for the passive search engine promotion. We have to specify about 10-15 keywords and description of about 100-120 symbols length to put into HTML header of the website.
We propose to include the following keywords:
/blah-blah/
and the following description:
/blah-blah/
Looking forward to you reply with a confirmation or modifications.
P.S. Of course we are aware of plugins allowing unique keywords for different posts, Google XML sitemap generator etc but here goes about basic SEO things only which we usually provide for free with all the websites we create.
This post has been copied from our old Newlife web design lab blog. Original post dated 13th March 2008.
We have finished the work for our US based customer on making the plugin which integrates the famous Wordpress blog platform with Invision Power Board forum system which is also well know
there were developed both normal and Wordpress MU compatible versions
amongst the features are:
- easy to install, usual WP plugin
- full replication of user accounts - when account is being added, modified or removed in one system, the same happens in the other
- special widget allowing to crosspost records from WP to IPB with options how to handle the comments - via WP or via IPB
- IPB avatar is displayed in the blogroll area
- advanced user groups management
- visual integration - IPB is fully integrated into WP template, one single look and feel is achieved
- easy to disable the plugin and get back to original state of the things, easy to enable again if necessary
- author’s avatars near posts in WP
You may find out more about the plugin, try the demo and purchase it at the website:
http://www.invisionbridge.com/
Developers team:
- Alexander Kochetkov (PHP coding)
- Elena Oberemok (logo)
- Taras Filatov (project management)