Updates of Google Page Rank brought happy increase in ratings for our projects.
Examples:
injoit.com - 3 -> 4
this blog - 2 -> 3
uslugi.net ukrainian business directory - 3 -> 4
great news!
Choosing of the most effective and appropriate keywords and keyphrases is basic part of search engine marketing campaign, whether it is pay-per-click or search engine optimization.
First of all keywords might be relevant to the theme of page and there shouldn’t be too much of them.
Once you’ve determine all possible variants of keywords, you need to choose the most effective.
One of convinient methods of measurement of keywords competitiveness is comparing of their KEI - keyword effectiveness index. This method was first introduced by Sumantra Roi and now is used by some popular tools of keywords researching, such as Wordtracker and other. The formula of KEI is:
KEI = (P²/C), where KEI is the square of the popularity P of the keyword for 2 last month divided by its competitiveness C (the number of sites which search engine displays when you search for that keyword using exact match search).
Actually, there are some other variants of KEI formula:
- KEI = (P²*1000/C): P - popularity; C - number of competing sites in search engine for that keyphrase
- KEI = (P²/S): P - popularity; S - number of Google matches for “allintitle” for that keyphrase
- in Wordtracker KEI is a logarithmic scale from 1 up to 10. It is similar in principal to the Richter Scale, commonly used to measure earthquakes =)
- Instead of using 2 in KEI = (P²/C) formula, you can use any power of P greater than 1: the higher is the power of P in the formula, the higher will be the emphasis on popularity. We choose the 2nd power as a good balance between both popularity and competitiveness
So, how do we use KEI tool in our practice? First, we determine a target region for optimizing site and choose some most popular search engines for that region and target visitors. Then we calculate KEIs for each of those search engines and count an average KEI for each keyword. Researches for several search resources are necessary to get more accurate results.
There is a common rule for interpreting KEI results:
- less than 10 considered as poor keywords
- keywords above 10 - good keywords
- above 100 are excellent and should be used in your campaign
But there is always some “but”. In case of received KEI results, it is only a basic measurement, and you can also check the other important criteria such as getting Google Page Rank, the number of competing PPC ads on Google or Yahoo. There can be many reasons why KEI are showing you something unexpected: the most search engines don’t give the accurate number of pages in their index, the number of searchers isn’t an accurate number - in many times keywords popularity is inflated by the use of automated tools, etc.
So, you have to ask yourself: does this keyword have sense for my site and will it attract more users and convert them into clients. If your common sense tells you “yes” - don’t pay attention to possibly low KEI and use that keyword.
Make happy choice!
Being professional in links buying issues, we know where to find and buy links so that they help in the promotion of your website.
- We choose websites that are related to your topic and are well-respected.
- We use tools to monitor the inbound links you have and how they affect positioning of your website throughout time.
- All the dealing with website owners, links checking and price negotiation processes are fully automated.
- We write original and relevant texts for the links carefully choosing the keywords after specil research
These key principles ensure you get top positions in your required search requests niche while keeping the budget optimal.
One of the latest links buying achievement is the promotion of our iPhone development page at Injoit website - we’ve got 5th rankings in “iPhone outsourcing development” and “iPhone custom development” and 1st ranking in “iPhone outsourcing development” for local language settings.
Results for ”custom iPhone development” at google.com
Results for ”outsourcing iPhone development” at google.com
The results might slightly change by the time you’ll be reading this post.
sometimes we have fun even when we do SEO and online promotion:
Welcome to the motel Feodosia
Such a lovely place
Such a lovely face
They livin’ it up at the motel Feodosia
What a nice surprise, known as Sunrise
© Karina, our content manager
This is a note we send to our customers when we create their websites based on Wordpress as a content management system. The note makes customers aware of SEO issues.
These are the issues we need to consider for the correct basic SEO (Search Engine Optimisation) of the /blah-blah/ website. Please take a note of these issues listed below and confirm or modify our proposed meta tags for keywords and site description.
1) Titles.
Correct page titles is the most important thing at the website. It is important that page titles contain the keywords which you think the users might type in Google to find your website. Also it is important that each page has a unique title which corresponds to its content and is again, rich in targeted keywords.
We had set up the CMS (content management system) so that there is a constant title “/blah-blah/” at each page + unique title of the each page
which you modify when you edit the page’s title via CMS admin panel.
So the main thing is done, please let us know if main (constant) part of the title should be changed and please keep in mind SEO principles when creating new pages or editing the ‘Title’ fields of the existing pages.
2) Ping services.
Your CMS we have installed is equipped with Ping services which inform special web servers when you add or edit a page. Those servers in turn inform search engines that particular content should be reindexed. This ensures an instant indexing and is very good for search engines.
3) URLs (page addresses)
You CMS we have installed is equipped with the automated SEO friendly URLs generator. The page name and therefore www address is based on its title. So when you create a page named Medical Equipment Components, the address is automatically generated to be like this:
/blah-blah/
this is a good thing for search engines.
The same idea as with titles, please keep in mind SEO principles and try to add useful keywords into page titles.
You may manually edit the URL of the page: find ‘Permalink’ under page title field while editing the page and click “Edit” to the right of it.
4) Meta tags - descriptions and keywords.
These are inserted into HTML header of the page. Search engines don’t pay much attention to meta tags compared to titles but still these are useful for the passive search engine promotion. We have to specify about 10-15 keywords and description of about 100-120 symbols length to put into HTML header of the website.
We propose to include the following keywords:
/blah-blah/
and the following description:
/blah-blah/
Looking forward to you reply with a confirmation or modifications.
P.S. Of course we are aware of plugins allowing unique keywords for different posts, Google XML sitemap generator etc but here goes about basic SEO things only which we usually provide for free with all the websites we create.