This is a note we send to our customers when we create their websites based on Wordpress as a content management system. The note makes customers aware of SEO issues.
These are the issues we need to consider for the correct basic SEO (Search Engine Optimisation) of the /blah-blah/ website. Please take a note of these issues listed below and confirm or modify our proposed meta tags for keywords and site description.
1) Titles.
Correct page titles is the most important thing at the website. It is important that page titles contain the keywords which you think the users might type in Google to find your website. Also it is important that each page has a unique title which corresponds to its content and is again, rich in targeted keywords.
We had set up the CMS (content management system) so that there is a constant title “/blah-blah/” at each page + unique title of the each page
which you modify when you edit the page’s title via CMS admin panel.
So the main thing is done, please let us know if main (constant) part of the title should be changed and please keep in mind SEO principles when creating new pages or editing the ‘Title’ fields of the existing pages.
2) Ping services.
Your CMS we have installed is equipped with Ping services which inform special web servers when you add or edit a page. Those servers in turn inform search engines that particular content should be reindexed. This ensures an instant indexing and is very good for search engines.
3) URLs (page addresses)
You CMS we have installed is equipped with the automated SEO friendly URLs generator. The page name and therefore www address is based on its title. So when you create a page named Medical Equipment Components, the address is automatically generated to be like this:
/blah-blah/
this is a good thing for search engines.
The same idea as with titles, please keep in mind SEO principles and try to add useful keywords into page titles.
You may manually edit the URL of the page: find ‘Permalink’ under page title field while editing the page and click “Edit” to the right of it.
4) Meta tags - descriptions and keywords.
These are inserted into HTML header of the page. Search engines don’t pay much attention to meta tags compared to titles but still these are useful for the passive search engine promotion. We have to specify about 10-15 keywords and description of about 100-120 symbols length to put into HTML header of the website.
We propose to include the following keywords:
/blah-blah/
and the following description:
/blah-blah/
Looking forward to you reply with a confirmation or modifications.
P.S. Of course we are aware of plugins allowing unique keywords for different posts, Google XML sitemap generator etc but here goes about basic SEO things only which we usually provide for free with all the websites we create.